Who CyclePerk is for

Three groups the existing market does not serve well, because none of them are big enough to justify a salesperson.

Small employers

Fewer than about twenty staff. You have no HR department, no benefits committee, and no appetite for a scheme that needs managing. The barrier has never been cost, it is the belief that it will take time you do not have.

The scheme is free for an employer to run and saves you employer National Insurance on every pound sacrificed. Setup should take minutes, not a procurement process.

Single-director limited companies

There are roughly two million of these in the UK, and most directors do not realise they qualify. Your company is the employer, you are the employee, and both sides of the arrangement are you.

No provider markets to you, because one employee is not worth a sales call. That is a gap in their economics, not in the rules.

Bike shops

Commission across the market runs from 3% to 11%, typically 5% to 9%. Over 500 shops have signed a campaign for change, and retailers have given evidence to a parliamentary committee that schemes are taking margin they cannot spare.

A scheme that charges less and pays faster is not a marketing angle. It is the only reason a shop would choose to work with a new provider over the one it already knows.